Main Responsibilities:

• Analyze and assess advertising content according to established guidelines, providing actionable insights to enhance AI performance and compliance.

• Offer clear, well-structured feedback on content quality, with a focus on improving clarity, relevance, and cultural appropriateness.

• Actively engage in discussions with global teams to reach agreement on content evaluation, fostering teamwork and a collaborative approach.

• Use statistical and quality metrics to track AI performance, identifying areas for improvement and driving changes in line with company standards.

• Maintain up-to-date knowledge of the latest cultural and social trends, as well as guidelines relevant to advertising content.

• Handle sensitive content responsibly. Evaluate queries with sensitivity, ensuring adherence to ethical guidelines and advertising regulations, particularly when dealing with potentially controversial material.

Competencies: 

• Analytical Skills: Strong analytical abilities to interpret guidelines, evaluate content, and provide data-driven feedback for AI improvement.

• Attention to Detail: Precision in following guidelines and accurately assessing content to ensure quality and compliance, particularly when evaluating sensitive or “taboo” material.

• Communication Proficiency: Excellent verbal and written communication skills to provide feedback, engage in clarifying discussions, and participate in global consensus-building sessions.

• Teamwork and Collaboration: Ability to work effectively within global teams, fostering a cooperative environment to achieve consensus on content evaluation.

• Emotional Intelligence: High degree of emotional intelligence to handle sensitive content professionally and empathetically, ensuring appropriate context and relevance.

• Critical Thinking: Proactive in identifying opportunities for improvement in AI performance and content evaluation processes.

• Cultural Awareness: Deep understanding of US cultural trends and locale-specific nuances in advertising content.

• Drive for Results: This role will bring a strong level of ownership/accountability for your success in reaching your targets daily. You will achieve your daily productivity while ensuring high quality in each case you review. 

• Adaptability: Ability to adapt and to work in a fast-paced and dynamic environment.

Main Required Knowledge:

• English Proficiency: B2 level required, with strong oral and written comprehension.

• Proficient in the appropriate use of language, particularly in evaluating content that may have ethical or societal implications.

• Awareness of the ethical responsibilities tied to advertising content, especially when dealing with sensitive or controversial material.

Main Required Qualifications and Experience:

• Minimum of 1 year of experience in content moderation, rating, or data annotation. Experience in evaluating or labeling data, ideally within AI content or search relevance projects.

• Alternatively, candidates who do not meet the 1-year experience requirement must demonstrate proficiency through the following:

• Minimum of 1 year of experience in a field other than customer service (marketing, customer experience analysis, hospitality, language tutor, technical analyst, etc)  - required

• Proven track record of providing high-quality feedback in previous roles, including experience in detailed reporting, constructive feedback, and consistent quality improvement.

• Demonstrated ability to manage multiple tasks and deadlines effectively, with at least 6 months of experience in fast-paced, deadline-driven environments where multitasking and prioritization were key.

• Familiarity with cultural trends in the US.

• Proven record of attention to detail, with quantifiable success in previous roles that required meticulous evaluation or quality control (e.g., error rates below a certain threshold).

• Competence in handling sensitive content: Candidates should have experience dealing with controversial or “taboo” content and must demonstrate an understanding of ethical considerations related to content moderation. Preferably, this can be measured through experience in 2 or more projects requiring sensitivity in content evaluation.

• Experience with using AI tools, data analysis platforms, or content moderation systems. Candidates should have at least 6 months of hands-on experience working with related technologies.

• At least 1 year of university studies in a relevant field is desirable.  

• An academic background in social sciences, communications, or experience in a quality control role is a plus.