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About the Role
The Personalization Products team’s vision is that every interaction a customer has with TELUS should be personalized to what they need at the moment, whether the customer is coming to us through the app or website or whether we are going outbound to a customer with a message sent by email, SMS, or app notification.
Our team is responsible for analytics implementation across our digital assets at TELUS. Our
team has created the global data standards that we used to collect customer interaction data
across TELUS and Koodo. We are looking for an Analytics Implementation Specialist for our
team. In this role you will develop technical specifications adhering to Global Standards for
analytics implementation, while offering guidance and best practices to cross-functional teams.
You will also be responsible to conduct quality assurance and monitor analytics to ensure
accuracy and effectiveness of implemented solutions. Lastly, you will manage data by creating
new variables and mapping them in Adobe Experience Platform (AEP) supporting
comprehensive analytics capabilities.
Responsibilities
Support the development and training of internal processes and documentation
governing all aspects of analytics tagging, implementation, QA and reporting, including
continuous improvement of these processes.
Ensuring that data flows smoothly from the website & app into our Analytics report
suites, tools, and marketing platforms based on agreed upon tech specs.
Responsible for best practices when QA-ing data collection through Adobe Analytics
and marTech platforms.
Conduct regular audits of digital insights implementation identifying recommendations
to improve data structure and reporting.
Work collaboratively with squads to ensure they understand valuable data available to
them which drives insights in reporting.
Ability to communicate clearly, professionally, and in an actionable manner, articulating
next steps and recommendations to team members and various audiences.
Build a understanding of the Adobe Suite of tools used (Adobe Analytics, Launch,
Target, Customer Journey Analytics, Adobe Campaign, Experience Platform) and their
integration requirements.
Demonstrate knowledge on utilizing the Adobe Experience Cloud ID
Understanding of Adobe Experience Platform audience triggers and platform activation.
Ability to configure Adobe Analytics report suite, non-report suite, and variable settingsaccording to standards.
Proficient in HTML, JavaScript, React and other JavaScript libraries, Analytics
Debugging Tools, Any Analytics Web Application.
Push and In-app analytics tracking a must.
Requirements
University degree in Computer Science (preferred) or any technical field
At least 5 years of experience in implementing analytics on high traffic websites
Understanding of database structures, tables & basic SQL statements
Web development experience including knowledge of JavaScript (or any of its flavors)
Ability to work independently as well as a contributing member of the team
Passionate about analytics!
Great-to-haves
Experience with agile, iterative, lean product life cycles
Over 5 years of experience in implementing and using Adobe Launch or DTM to ingest data into Adobe Analytics
Proficient with Adobe products such as Adobe Experience Platform, Adobe Analytics,
Adobe Target, Customer Journey Analytics, AJO.
Can read XDM and Javascript code
React and React Native knowledge
Knowledge of networking tools such as Proxyman or Charles
Able to use xcode and android studios for simulator testing
Knowledge of Swift and Kotlin
What’s in it for you:
Private medical and life insurance from day one.
Employee Stock Purchase Plan ESPP
Budget for professional growth (certifications)
Schedule flexibility.
Extra bonus based on performance.
Ďalší popis práce
Our team is responsible for analytics implementation across our digital assets at TELUS. Our team has created the global data standards that we used to collect customer interaction data across TELUS and Koodo.
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