***Applicants should be available and willing to work on-site***

Global Customer Marketing, Sr. Consultant Marketing Automation & Operations

This position is available for the following countries:

* El Salvador

* Guatemala

* Brazil

Position overview:
 

We’re looking for a Senior Consultant, Marketing Automation & Operations to lead our global Pardot and Salesforce operations. In this role, you’ll drive the development and optimization of B2B marketing automation strategies, collaborating closely with content, paid media, analytics, and sales teams. Your work will directly support scalable campaign execution, lead management, and alignment between marketing and sales. This role will have one person reporting; however will support further development as required.

Key responsibilities:

• Leadership & Cross-Functional Collaboration

Help build a Centre of Excellence for Marketing Automation & Operations, supporting the vision, tech stack strategy, and team development.

Foster alignment and communication with cross-functional partners including Sales, IT, Analytics, and Senior Leadership.

Mentor and support team members and external agencies on strategy, tools, and best practices.

• Marketing Automation & Data Governance

Own end-to-end Pardot operations and support Salesforce administration.

Design and optimize lead nurture workflows, segmentation, A/B testing, dynamic content, and campaign reporting.

Manage list imports, QA, deliverability, and maintain database hygiene.

Implement lead scoring, grading, manage lifecycle stages (MIL to SQL), and enhance campaign attribution.

Ensure compliance with GDPR, CAN-SPAM, CCPA, and oversee key platform integrations.

• Strategic Execution & Enablement

Collaborate with product marketing, content, and sales teams on lifecycle email strategy and execution.

Align with analytics and IT on platform improvements and campaign measurement.

Provide strategic and hands-on support to internal growth marketing teams and agency partners.

• Sales Alignment & Lead Management

Work closely with sales to improve marketing-to-sales handoff, lead lifecycle management, and lead scoring frameworks.

Use data insights to refine MQL/SQL conversion strategies and improve attribution accuracy.

• Content Strategy & Optimization

Partner with content and product marketing to build high-performing campaigns.

Leverage A/B testing and content optimization to maximize engagement and conversions.

• Marketing Operations & Martech

Drive operational excellence in lead management and campaign performance.

Support in maintaining and evolving the marketing tech stack, ensuring seamless integration and data flow & governance.

Champion forecasting (sales, revenue, project delivery), and manage reporting cadence (monthly, quarterly, annual)

Create business intelligence tools and dashboards to improve visibility on customer, product, and profitability metrics

Support segmentation and activation strategies using CRM and CDP data & models.

• Testing, Analytics & Reporting

Conduct multivariate and incrementality tests across nurture and ABM programs.

Collaborate with the Data & Analytics team to deliver accurate, actionable reporting and performance insights across marketing channels,..

Requirements & Core Competencies:

• Schedule flexibility - Required

• Managing self development

• Embracing technology

• Focusing on customers

• Giving support

Leadership Competencies:

• Providing leadership and adaptability to changes

• Leading change through analysis and strategy

• Building effective teams through development

• Managing stakeholders and achieve Customer Excellence

Functional competencies:

• Strong understanding of marketing automation best practices, email design, and regulatory compliance.

• Demonstrated experience in lead management, data governance, and cross-functional project execution.

• Strong analytical and problem-solving skills with a data-driven mindset.

• Highly organized with excellent prioritization and project management skills.

• Fast learner with technical aptitude and a passion for continuous improvement.

• Strong communicator and team player who thrives in collaborative environments.

• Proficiency in HTML, CSS.

• Experience with campaign tracking, data management tools, and integrations (e.g., Zapier).

• Familiarity with platforms like Instapage, Folloze, and ABM/ad platforms (Rollworks, StackAdapt, Demandbase).

• Experience with paid channels (LinkedIn Ads, Facebook Ads, Google Ads, programmatic).

• Exposure to working with Data Engineers, Data Scientists, and Business Intelligence teams.

Qualifications:

• English - B2:

• Oral and written comprehension.

• Appropriate use of language.

• A third-year level or graduate of Business Administration, Industrial Engineering, or related career - Desirable.

• 10+ years in marketing automation and operations, with deep hands-on experience in Pardot and Salesforce in a B2B environment.

Equal Opportunity Employer

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence, and performance without regard to any characteristic related to diversity.